Facebook & Instagram Ads That Drive More Diners to Your Restaurant

Looking to grow your restaurant with paid social media advertising? We run high-performing Facebook and Instagram ad campaigns designed specifically for restaurants. From targeting local diners to promoting your menu, events, or offers — we help you get seen, drive traffic, and increase bookings. Our paid ads turn hungry browsers into loyal customers, using proven strategies tailored to the hospitality industry.

How We Work

Custom Facebook & Instagram Ads Strategies

We craft tailored Facebook and Instagram ad strategies specifically for restaurants, designed to drive real results — more bookings, more covers, and more loyal diners. Whether you're promoting signature dishes, limited-time offers, or special events, our paid social campaigns grab attention and convert interest into action. Each ad is built to showcase the unique flavour, atmosphere, and personality of your restaurant, helping you stand out in a competitive market. With precision targeting and creative built for hospitality, we ensure your ads reach the right audience — food lovers who are ready to book a table and try something new.

Testing

We run in-depth testing across every element of your Facebook and Instagram ad campaigns — from creative formats and ad copy to imagery, videos, and audience segments based on your existing customer data. Our approach is rooted in performance: we continuously analyse what’s working, refine what’s not, and optimise every campaign to boost your return on investment.

For restaurants, this means more than just clicks — it means real-world impact. Higher engagement, more bookings, and stronger brand visibility. By combining data-driven insights with a deep understanding of the hospitality space, we craft ad strategies that not only capture attention but convert interest into paying customers. Every decision we make is focused on one goal: helping your restaurant grow through proven, profitable paid advertising.

Reporting

We provide all of our clients with clear, detailed weekly reports that break down the performance of their Facebook and Instagram ad campaigns. These reports cover key metrics such as reach, engagement, click-through rates, conversions, and return on ad spend — giving you full transparency into how your budget is being spent and what results it's generating.

In addition to weekly reporting, we hold regular client meetings to review performance, share insights, and discuss new opportunities. These sessions allow us to align on strategy, react quickly to changes in the market, and ensure your campaigns are always moving in the right direction. Whether you want to scale up a high-performing campaign or test a new offer, we keep communication open and results-focused every step of the way.

Facebook & Instagram Paid Ads

With Facebook advertising, your restaurant can reach the right customers — right in the palm of their hand. It’s one of the most effective platforms for targeting local diners, promoting special offers, and driving real bookings. If you're not using Facebook ads to grow your restaurant, you're missing a major opportunity.

Our service is fully managed and completely in-house. From campaign planning and creative development to optimisation and performance tracking, our paid social specialists handle everything. We continuously monitor and refine your campaigns to identify new growth opportunities, ensuring your ads deliver maximum reach, engagement, and return on investment.

Why Use Facebook Ads

Facebook and Instagram Ads are two of the most powerful tools in online restaurant advertising. With a combined audience of over 3 billion users, these platforms offer an unmatched opportunity to get your restaurant in front of the right people — whether you're promoting a new menu, a seasonal event, or just looking to drive more daily bookings.

That’s where we come in. As a results-driven Facebook and Instagram advertising agency for restaurants, we create campaigns that are designed to convert — not just collect likes. Stop wasting budget on generic ads that don’t perform. Let’s turn your social media presence into a consistent stream of bookings, footfall, and loyal diners.

Photography & Videography

Our in-house content team specialises in creating powerful, eye-catching photography and videography designed specifically for Facebook and Instagram advertising. From beautifully shot dishes to behind-the-scenes clips and dynamic short-form video, we craft content that gets noticed — and gets clicks.

We don’t just create content for the sake of it — we align every visual with your restaurant’s marketing goals. Whether you're looking to increase bookings, promote a new menu item, or build brand awareness, our tailored creative helps turn browsers into diners. With a deep focus on performance and quality, we take pride in producing Facebook and Instagram ad content that delivers real results and helps your restaurant stand out in a competitive market.

Why Choose Us?

Expert Facebook & Instagram Paid Ads

We specialise in creating high-performing paid social ad campaigns tailored specifically for restaurants. From independent venues to multi-site operators, we understand the unique challenges and opportunities within the hospitality industry — and we build every campaign around them.

Our team doesn’t take a one-size-fits-all approach. We dive deep into your brand, target audience, and goals to craft Facebook and Instagram ad strategies that actually move the needle. Whether you’re trying to increase bookings, promote events, boost footfall, or build long-term brand awareness, our campaigns are designed to deliver measurable results in a competitive dining landscape.

Experienced Team

Our Facebook and Instagram ad specialists stay ahead of the curve, constantly adapting to the latest platform updates, targeting capabilities, and creative trends. We’re committed to using the most effective, data-driven strategies to ensure your restaurant’s paid social campaigns deliver exceptional results — from increased visibility and engagement to more bookings and higher ROI.

By staying up-to-date with industry changes and algorithm shifts, we make sure your ads remain competitive and profitable in an ever-changing digital landscape.

Proven Success

We have a proven track record of improving Facebook and Instagram paid ad performance for our restaurant clients. Our campaigns consistently drive more high-quality traffic to their websites, boost engagement across social channels, and, most importantly, increase bookings and grow their customer base.

By combining data-led strategy with creative that converts, we help restaurants turn social media ads into a powerful engine for sustained growth and real-world results.

Facebook & Instagram Ad FAQs

  • Facebook and Instagram ads can significantly increase your restaurant's visibility, attract new customers, and engage with your existing customer base. With advanced targeting options, these platforms allow you to reach specific demographics, such as local residents or people who have shown interest in similar types of cuisine.

  • The budget for ads can vary widely depending on your objectives and the competitive landscape. Starting with a modest budget is common, such as £5 to £10 per day, to test what works best for your restaurant. You can then adjust your spending based on the results and ROI you see.

  • Photo ads showcasing your dishes can be very effective, especially when they are high-quality and visually appealing. Video ads that provide a glimpse into your kitchen, highlight the dining experience, or feature customer testimonials can also be powerful. Carousel ads are great for showing multiple menu items or different aspects of your restaurant.

  • Use Facebook and Instagram's targeting tools to refine your audience based on location, age, interests, behavior, and more. For restaurants, local targeting is crucial, so set your ads to reach people within a specific radius of your location. You can also target fans of similar local businesses or cuisine types.

  • Key metrics include engagement rate (likes, comments, shares), reach, conversion rate (how many people visited your website or made a reservation), and return on ad spend (ROAS). Monitoring these metrics will help you understand how effectively your ads are driving business goals.

  • Yes, you can upload customer information, like email addresses from your loyalty program, to create Custom Audiences. This allows you to target ads to existing customers or similar profiles on Facebook and Instagram, making your campaigns more relevant and effective.

  • Regular updates keep your content fresh and engaging. Try to rotate ads every few weeks or when you notice a drop in engagement. Seasonal promotions, new menu items, or special events are perfect opportunities to update your ad content and attract more customers.

  • Analyse the performance metrics to identify what's not working—whether it's the visual content, the audience targeting, or the ad copy. Experiment with different aspects of your ads, such as using different images or tweaking the call to action. A/B testing can be a useful approach to determine what changes can improve performance.