Google Ads for Restaurants That Drive Bookings Across the UK

Targeted Campaigns. Real Results. More Bookings, Less Wasted Spend.

Running a successful restaurant today means more than just great food and service — it means being visible where your customers are searching. Google Ads is one of the most powerful tools available to restaurants looking to increase online visibility, attract more bookings, and stay ahead of the competition.

At Intrinsic Marketing, we build and manage high-performing Google Ads campaigns tailored specifically for UK restaurants. Whether you're a neighbourhood bistro or a multi-site hospitality group, we help you appear in front of diners actively searching for places to eat. By targeting high-intent keywords based on your cuisine, location, dining style, and customer behaviour, we ensure your ads are shown to the right people at the right time.

Our campaigns are focused on real results — not just clicks. We optimise for table bookings, online orders, and measurable actions that actually matter to your bottom line. From precise keyword targeting and compelling ad copy to conversion tracking and ongoing optimisation, we handle everything so you can focus on running your restaurant.

If you're ready to start filling more tables and making your marketing budget work harder, our team is here to help. Speak to us today about how Google Ads can grow your restaurant across the UK.

How We Work

Custom Strategies

We create custom Google Ads campaigns designed to showcase what makes your restaurant special. Whether it’s your signature dishes, seasonal menus, ambiance, or location, we highlight the features that matter most to potential diners. Our campaigns are built around high-intent keywords and local targeting to ensure your ads appear when people are actively searching for places to eat in your area. By combining compelling ad copy, strategic bidding, and performance tracking, we help turn searchers into paying customers - filling tables and boosting revenue day after day.

Testing

We’re focused on delivering the best-performing ads possible - which is why we continuously test and refine every element of your campaign. From ad copy and creative to landing pages and targeting, we run rigorous A/B testing to maximise your return on investment. Our team doesn’t set and forget—we constantly monitor performance, identify areas for improvement, and make data-driven optimisations to boost clicks, drive bookings, and strengthen your restaurant’s brand presence online.

Reporting

We believe in full transparency - which is why we provide clear, weekly reports covering every aspect of your restaurant’s Google Ads performance. From impressions and clicks to bookings and spend, you’ll see exactly how your campaigns are performing, where your customers are coming from, and what’s driving results. We keep you informed every step of the way, so you always know how your budget is working to grow your business.

Type Of Ads We Run

Search Ads: These text-based ads appear at the top of Google’s search results when people actively look for restaurants like yours. By targeting high-intent keywords—such as cuisine type, location, or dining style—Search Ads drive qualified traffic straight to your website, helping you capture bookings at the exact moment customers are ready to dine.

Display Ads: These visually engaging ads appear across websites, apps, and videos within the Google Display Network. Ideal for building brand awareness, Display Ads allow your restaurant to showcase mouth-watering imagery, special offers, or events—reaching potential diners even when they’re not actively searching, but still in the mood to be inspired.

Performance Max Ads: These all-in-one campaigns use Google’s AI to promote your restaurant across Search, Display, YouTube, Gmail, and Maps—automatically optimising for the best results. Performance Max combines your creative assets with real-time data to find high-intent diners wherever they are online. It’s a powerful way to drive bookings, boost visibility, and make the most of your ad spend with minimal manual input.

Geolocation Targeting

This powerful feature ensures your ads are shown only in the areas that matter most—whether that’s your local neighbourhood, specific London postcodes, or high-footfall zones nearby. By focusing your ad spend on locations where potential diners are most likely to convert, geotargeting helps drive more foot traffic, increase online reservations, and reduce wasted budget on irrelevant clicks. It’s a key part of running high-performing, location-aware restaurant campaigns.

Keyword Research

We dig deep to uncover the exact search terms your potential customers are using—whether they’re looking for “best sushi in London” or “family-friendly Italian restaurants near me.” Through detailed keyword research, we identify high-intent, location-specific phrases that match your restaurant’s cuisine and vibe. This allows us to build highly targeted campaigns that capture ready-to-book diners and drive consistent, qualified traffic to your site.

Helping Customers Find You

We build your ad campaigns from the ground up, designing a structure that cuts through the noise and gets your restaurant noticed. Our ad copy is crafted to be clear, engaging, and tailored to what diners are actually searching for—highlighting what makes your venue unique and driving clicks to the pages that matter most. From your menu to your booking page, every ad is designed to turn interest into action.

Why Choose Us?

Expert Restaurant Google Ads

We specialise in running Google Ads for restaurants, meaning that we know just what it takes to get you in front of potential customers with content that is sure to convert.

Experienced Team

Our Google Ads experts are skilled in the latest strategies and committed to delivering top results. We keep up to date with all news and updates to consistently provide great results.

Proven Success

We’ve worked with many restaurants across London and beyond, building a track record of significantly improving online presence and driving more traffic and bookings through paid ads.

Google Ads for Restaurants FAQs

  • Google Ads can significantly increase your restaurant's visibility online, attract more customers, and ultimately boost reservations and sales by targeting potential diners actively searching for dining options in your area.

  • The cost of Google Ads can vary based on several factors including your target location, competition, and the keywords you choose. You can set a daily budget to control costs, making this a flexible option for restaurants of all sizes.

  • Yes, Google Ads allows you to use geotargeting to display your ads to users based on their physical location. This ensures that your ads are shown to potential customers who are within a certain radius of your restaurant.

  • Search ads targeting specific keywords related to dining in your area, display ads featuring appetising images of your dishes, and local ads that highlight your location and contact info are highly effective for attracting local diners.

  • Google Ads provides detailed analytics that can help you track conversions such as website visits, reservation bookings, or calls made directly from the ad. This data helps determine your return on investment and guide future advertising decisions.

  • You can start seeing traffic to your website as soon as your ads go live. However, it may take some time to optimise your campaigns for maximum effectiveness based on user response and other metrics.

  • Absolutely! Google Ads is a great tool for promoting time-sensitive events like happy hours, special menu launches, or holiday events. You can set up campaigns specifically for these occasions to attract more customers during these periods.

  • Consider revising your keyword strategy, targeting settings, or ad creatives. Testing different versions of your ads (A/B testing) can also help you understand what resonates best with your audience. Regularly updating and optimising your campaigns based on performance data is key to improving results.