Restaurant SEO Services That Turn Searches Into Bookings
Helping Restaurants Rank Higher, Drive Traffic & Boost Bookings
Proven Results for Restaurants
Real growth delivered through SEO — more traffic, more visibility, and more bookings.
At Intrinsic Marketing, we help restaurants rank higher on Google and get discovered by the people most likely to book. Our SEO services are designed specifically for hospitality businesses — from independent venues to multi-location groups — with one clear goal: more visibility, more website traffic, and more reservations.
We don’t just chase clicks — we connect search intent to footfall. By targeting real customer searches like “best Italian in Covent Garden” or “bottomless brunch near me,” we put your restaurant in front of people who are actively looking to dine. Every campaign starts with in-depth keyword research tailored to your cuisine, brand, and location.
Our work covers every angle of SEO:
Google Business Profile optimisation – accurate categories, keywords, photos, and reviews to boost map rankings.
On-page SEO – homepage, menus, and location pages optimised with the right structure, titles, and content.
Structured data (schema) – menus, opening hours, and reviews displayed in rich snippets to increase clicks and conversions.
Technical SEO – fast load speeds, mobile optimisation, and fully crawlable websites.
Booking system support – aligned with platforms like OpenTable, SevenRooms, and ResDiary to turn visibility into confirmed reservations.
To build authority, we secure high-quality backlinks from food blogs, lifestyle publishers, and local press. These links signal trust to Google and push your site higher in competitive searches.
And because results matter, every campaign comes with transparent monthly reports that tie SEO performance directly to bookings and revenue — not just traffic.
If you’re ready to grow your restaurant’s visibility and fill more tables, get in touch today. We’ll show you exactly how we can help you rank higher, attract more diners, and drive real revenue.
Bookings Across London — Today
Auto-updating estimates based on recent booking data (not live).
Figures refresh automatically and trend up during lunch & dinner peaks.
WHAT WE OFFER
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When people search “best pizza near me” or “brunch in Soho”, they’re not browsing — they’re ready to book. That’s why local SEO for restaurants is one of the most powerful ways to drive new diners. If your venue isn’t showing up in Google Maps or the local 3-pack, you’re missing out on the highest-intent searches in your area.
At Intrinsic Marketing, we optimise your Google Business Profile with the right categories, descriptions, photos, and keywords to put you ahead of competitors. We also fix and align your NAP (Name, Address, Phone Number) across all directories, boosting trust signals and improving your rankings.
For restaurant groups, we create location-specific landing pages designed to rank for neighbourhood keywords — from “cocktail bar Shoreditch” to “steakhouse Covent Garden”. We also implement schema markup for menus, reviews, and opening hours so your venue stands out with rich results in Google.
The result? More local visibility, more clicks, and more bookings. Instead of being invisible when diners are searching, your restaurant becomes the obvious choice.
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Your website isn’t just your digital menu — it’s your most powerful tool to bring in new diners. With the right on-site SEO, every page can help you rank higher in Google and turn visitors into bookings.
At Intrinsic Marketing, we optimise your homepage, menus, and location pages to target high-intent searches like “best bottomless brunch London” or “steakhouse Soho”. We refine title tags, meta descriptions, header tags, and internal links so search engines clearly understand your site — and reward you with higher rankings.
But SEO isn’t just for Google. We craft content that appeals to both search engines and diners, ensuring your copy highlights your dishes, atmosphere, and unique selling points in a way that drives reservations.
We also focus on user experience: making your site fast-loading, mobile-friendly, and easy to navigate, so customers find what they need quickly and are more likely to book a table.
The result? A website that doesn’t just look good — it ranks well, brings in more traffic, and converts visitors into paying customers.
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Behind every high-performing restaurant website is strong technical SEO. Without it, even the best content and design won’t rank properly in Google — or deliver bookings.
At Intrinsic Marketing, we run a full technical SEO audit to make sure your site is fast, mobile-friendly, and fully crawlable by search engines. We fix hidden issues that hold your rankings back, including:
Site speed optimisation – faster load times mean better rankings and fewer drop-offs.
Mobile responsiveness – ensuring diners on phones can easily browse menus and book a table.
Crawlability & indexation – making sure Google can properly read and rank your site.
Secure browsing (HTTPS) – boosting trust and search performance.
Structured data (schema) – marking up menus, reviews, and opening hours so you stand out with rich snippets.
For multi-location restaurants, we also structure your site to avoid duplicate content issues and ensure every location ranks in its own area.
The result? A website that loads quickly, performs flawlessly on mobile, and ranks higher in search — putting your restaurant in front of more local diners and driving more bookings.
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If you want your restaurant to rank above competitors, high-quality backlinks are essential. Google sees links from trusted websites as a sign of authority — the more credible your site looks, the higher it ranks in search results.
At Intrinsic Marketing, we secure relevant backlinks from food blogs, lifestyle publishers, hospitality directories, and local media. These connections do more than just boost SEO — they put your restaurant in front of diners who are actively searching for somewhere to eat.
Every link we build strengthens your domain authority, helping your restaurant rise in competitive searches like “best steak in Soho” or “cocktail bar Shoreditch”. For multi-location groups, we scale link building across each venue to increase visibility and brand reach city-wide.
Unlike low-quality link schemes, our approach focuses on editorial mentions, PR-driven content, and niche placements that add long-term value. The result? Stronger rankings, more traffic, and more bookings.
Why Choose Us?
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No two restaurants are the same — and your SEO strategy shouldn’t be either. At Intrinsic Marketing, we take a tailored approach that aligns with your cuisine, location, audience, and growth goals. Whether you’re an independent venue or a multi-location group, our campaigns are built around what will deliver the biggest impact for your business.
We start with a full SEO audit to uncover opportunities and quick wins, then design a roadmap that’s unique to your restaurant. From optimising your Google Business Profile to building backlinks from food and lifestyle sites, every element is chosen to increase visibility where it matters most.
Our team also considers the bigger picture: your booking platforms, brand identity, and target customer journey. That means your SEO isn’t just about rankings — it’s about creating a consistent digital presence that turns online searches into footfall, covers, and revenue.
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Running a restaurant is tough — margins are tight, competition is fierce, and most diners now choose where to eat based on Google search results. If your restaurant isn’t showing up in those searches, you’re losing bookings every day.
That’s where we come in. At Intrinsic Marketing, we specialise in SEO for restaurants and hospitality venues — helping you:
Rank higher in Google Maps & local searches so diners find you first.
Turn online searches into bookings with optimised menus, landing pages, and Google Business Profiles.
Outrank competitors for high-intent keywords like “brunch near me”, “steak restaurant Soho”, or “cocktail bar Shoreditch”.
Scale visibility across multiple locations, so every site in your group dominates its local area.
Boost domain authority with backlinks from food blogs, lifestyle sites, and local media.
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At Intrinsic Marketing, our strategies don’t just look good on paper — they deliver real, measurable results for restaurants and hospitality brands. From independents to multi-location groups, we’ve helped venues climb Google rankings, dominate local searches, and fill more tables week after week.
Our clients have seen results like a 350% increase in organic traffic within six months, 150+ keywords ranking in the top 3, and thousands of additional reservations driven directly through SEO. These aren’t vanity metrics — they’re outcomes that translate into more covers, higher revenue, and stronger brand visibility.
What sets us apart is our focus on bookings and footfall, not just clicks and impressions. Every campaign is tracked, measured, and reported with clear KPIs tied to growth. That means you always know exactly how our SEO is impacting your bottom line.
With a track record of proven success, you can trust us to take your restaurant from being invisible in search to becoming a local favourite that diners choose time and time again.
Why Clients Love Working With Us
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Not all SEO agencies understand the hospitality industry. At Intrinsic Marketing, we live and breathe restaurants — from independents to multi-location groups. Our strategies are built for one thing: turning online searches into full tables.
Here’s what makes us different:
Hospitality-first expertise – We work exclusively with restaurants, bars, and hospitality brands, so we know what drives bookings.
Results you can measure – Every campaign is tracked against bookings, footfall, and revenue — not just traffic.
Proven success – From boosting organic traffic by 350% to ranking 150+ keywords in the top 3, our results speak for themselves.
Tailored strategies – No copy-paste SEO. Every campaign is customised to your cuisine, locations, and audience.
Full-service approach – From local SEO and technical fixes to link building and content marketing, we cover everything your restaurant needs to dominate local search.
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t Intrinsic Marketing, you don’t just get an agency — you get a team of specialists dedicated to restaurants and hospitality brands. Our SEO experts, content writers, and digital strategists bring years of hands-on experience in helping venues like yours grow visibility, traffic, and bookings.
We stay ahead of the latest Google algorithm updates, SEO best practices, and hospitality marketing trends, ensuring your strategy never falls behind the competition. From technical SEO to menu optimisation and social media integration, every member of our team is focused on delivering results that matter: more diners through your doors.
What makes us different is our proactive approach. We don’t wait for rankings to slip or competitors to catch up — we spot opportunities early, test strategies, and adapt fast. That means your restaurant benefits from continuous improvement, not one-off fixes.
With our skilled team behind you, your restaurant gets more than marketing — it gains a partner committed to long-term growth, stronger brand visibility, and consistently higher bookings.
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Great content and a polished website aren’t enough on their own — if Google doesn’t see your site as trustworthy, it won’t rank you above competitors. That’s where link building comes in.
When food blogs, lifestyle sites, and local publishers link to your restaurant’s website, Google treats those links as votes of confidence. The more high-quality links you have, the more authority your site earns — and the higher you climb in search results.
For restaurants, this is critical. Diners searching “best bottomless brunch near me” or “steakhouse in Soho” will only see the top results. Without strong backlinks, your restaurant risks being invisible in the very searches that drive bookings.
Our approach to link building is tailored to hospitality:
Food blogs & lifestyle features that attract local diners.
Local press & media coverage that builds brand credibility.
Hospitality directories & citations that strengthen local signals.
Contact us.
We're always happy to speak with new clients and learn more about their businesses.
Whether you're a new restaurant just opening its doors or an established name looking to take the next step, we can help.
We first get to know you and your restaurant, understanding the ins and outs of your brand, and then tailor a marketing campaign around your values and style.
Want to know more?
Then get in touch with us today.