Restaurant SEO Services That Drive Bookings, Not Just Traffic

On-Site, Off-Site and Local SEO for Restaurants and Hospitality Brands in the UK

At Intrinsic Marketing, we help restaurants rank higher on Google and get discovered by the people most likely to book. Our restaurant SEO services are built specifically for hospitality businesses — from independent venues to multi-location restaurant groups — with a focus on increasing local visibility, website traffic, and online reservations.

We don’t just chase clicks. We create strategies that connect search intent to footfall — targeting real customer searches like “best Italian in Covent Garden” or “bottomless brunch near me.” Every campaign starts with detailed keyword research tailored to your cuisine, brand, and locations.

We optimise your Google Business Profile, website pages, menu structure, and site performance to ensure your business appears in local search results, Google Maps, and organic listings. We also implement structured data for menus, opening hours, and reviews — helping your site stand out in search with rich snippets that increase click-through and conversions.

Our technical audits ensure your site loads quickly, works on mobile, and is fully crawlable by search engines. We support reservation platforms like OpenTable, SevenRooms, and ResDiary, making sure your SEO and booking systems are aligned.

We also build high-quality backlinks from relevant food blogs, lifestyle publishers, and local press to boost your domain authority. Every campaign is tracked and reported monthly, with KPIs that tie SEO performance directly to bookings and revenue — not just traffic.

If you’re a restaurant or hospitality group looking to grow visibility and increase bookings through SEO, get in touch. We’ll show you exactly how we can help you rank higher and book more tables..

Who We Work With

  • The Black Penny

  • The Mantl

  • Noya London

  • Temper

    temper restaurants

  • Green Room London

  • Paradiso Soho

  • Paradiso Southbank

  • Ted Baker Grooming Rooms

On Page SEO

On-Page SEO for Restaurants: Optimised Menus, Pages and Content

Off Page SEO

Off-Page SEO for Restaurants: Build Authority and Visability

Technical SEO

Technical SEO for Restaurants: Fast, Mobile-Friendly, Crawlable

How We Work

Rank Higher in Google Maps and ‘Near Me’ Searches

Appearing in local search results is one of the most effective ways for restaurants to attract nearby diners. We specialise in local SEO for restaurants, making sure your business ranks when people search for terms like “best pizza near me” or “brunch in Soho.” These high-intent searches often lead directly to bookings, and we ensure you’re in the top results when it matters most.

Our team optimises your Google Business Profile with accurate categories, business descriptions, opening hours, high-quality photos, and location-specific keywords. We also ensure your NAP (Name, Address, Phone Number) is consistent across all listings and directories, helping you build local trust signals.

For multi-location restaurant groups, we create optimised landing pages for each location — targeting neighbourhood-level keywords and enhancing local relevance. We also implement schema markup for locations, menus, and reviews, which helps your restaurant stand out in Google Maps and the local pack.

The result? More visibility in your area, higher rankings for location-based keywords, and increased footfall from people actively looking to dine nearby.

We optimise key pages across your site — including your homepage, menus, and location pages — to help you rank for high-intent local searches. From header tags and meta data to keyword placement and internal linking, every detail is designed to improve visibility and drive bookings. Our content is written for both Google and your guests, so it performs and converts.

On-Page SEO for Restaurants: Optimise Every Page for Search and Bookings

Off-Site SEO and Link Building for Restaurant Visibility

We build high-quality backlinks from food blogs, lifestyle sites, and local publishers to boost your restaurant’s authority and rankings. These links help Google trust your site and improve visibility in competitive local searches — driving more traffic and bookings over time.

Clear Reporting That Ties SEO to Real Results

We provide clear, actionable reports that show how your SEO is performing — from keyword rankings and local visibility to real-world metrics like bookings, calls and map views. No vanity stats, just data that connects directly to your restaurant’s growth.

Why Choose Us?

Specialists in Restaurant SEO

We focus solely on helping restaurants grow through SEO. From ranking for local search terms like “best brunch near me” to improving visibility for your restaurant group, our strategies are designed to bring in more covers — not just clicks.

Experienced Team

Our team has deep experience in restaurant and hospitality SEO. We stay on top of search trends, platform updates, and local ranking factors to deliver strategies that work. With proven technical know-how and industry insight, we bring both precision and creativity to every campaign.

Proven Success

We’ve helped restaurants across the UK increase their rankings, traffic and bookings. Whether you're a single-site venue or a multi-location brand, we’ve got a track record of turning organic search into measurable revenue.

Get in touch.

Own a restaurant and want to boost your bookings?

Fill in the form opposite and let’s talk about how SEO can grow your rankings and fill your tables.

Restaurant SEO FAQs

  • SEO is the practice of enhancing a website to improve its visibility when people search for products or services related to your business on search engines like Google. For restaurants, effective SEO ensures that potential customers find you easily when searching for dining options in your area, directly impacting your foot traffic and reservations.

  • Local SEO focuses on optimising a business's presence to be found in local search results, which is crucial for businesses like restaurants that depend on local clientele. Techniques include optimising your Google My Business profile, acquiring local backlinks, managing reviews, and ensuring your restaurant's name, address, and phone number (NAP) are consistent across all online platforms.

  • The timeframe for seeing results from SEO can vary significantly depending on several factors such as the competitiveness of your market, the current state of your website, and the strategies implemented. Typically, noticeable improvements can be observed from three to six months, but we can find quick wins that get results quickly.

  • Key strategies include keyword research to target terms your customers are searching for, optimising your website’s content and structure for search engines, building local citations, managing online reviews, and creating high-quality content that caters to your audience's interests and needs.

  • Yes, a well-executed SEO strategy can significantly increase online visibility, which in turn can lead to more online reservations. By targeting the right keywords and optimising your local listings, potential customers are more likely to find your restaurant when they are ready to book a table.

  • Reviews are extremely important for both SEO and customer trust. Search engines use reviews as a ranking factor, especially in local search results. Positive reviews can enhance your restaurant’s visibility and also encourage more diners to choose your establishment over competitors.

  • While basic SEO can be implemented by someone with general knowledge, an expert can provide more comprehensive strategies that are up to date with the latest search engine algorithms and trends. Considering the potential return on investment, hiring an expert is often beneficial for restaurants looking to maximize their online presence.

Our Restaurant SEO Blogs