How Temper Grew Bottomless Brunch Clicks by 52% in Six Months
When Londoners search for a bottomless brunch, Temper is now one of the first names they see. That did not happen by accident. Here are the numbers, straight from Google Search Console, and the work behind them.
The results first. Over the last six months, brunch searches sent 52% more clicks to Temper than the six months before, and impressions grew 54% to just under 200,000. Clicks from the search term best bottomless brunch London rose 492%. Temper now competes at the top of the biggest brunch searches in the city, terms with tens of thousands of monthly impressions behind them.
How we did it. We gave brunch its own home on the site, with a dedicated page per venue rather than a single generic menu page, so Google can match each location to local searches. We marked the pages up with structured data so search engines and AI assistants can read sittings, prices and booking links like a database. We refreshed the content around the questions people actually ask, from how long the sitting lasts to what the drinks list includes. And we kept the signals warm, with regular Business Profile updates and press-worthy backlinks from food publishers.
Why it matters. Brunch bookings are high-margin, repeatable covers that fill rooms outside the Friday and Saturday dinner rush. Owning the search terms around them is one of the most valuable positions a London restaurant can hold, and it compounds month after month.
If you want your restaurant to own a search like this, book a free strategy call and we will show you exactly where your opportunity sits.
Why brunch is worth fighting for
Bottomless brunch is one of the most searched dining occasions in London, with the biggest terms carrying tens of thousands of impressions a month. It is also one of the most profitable: high margin drinks, predictable sittings, tables filled at times of the week that would otherwise sit quiet. A venue that owns a brunch search does not just win one booking, it wins a repeatable slot in the weekly rhythm of the city. That combination, huge demand and high margin, is why we treated brunch as its own campaign rather than a line on a menu.
The playbook, step by step
The first step was giving brunch a proper home. One dedicated page per venue, not a single generic page for the group, so Google could match each restaurant to the searches happening around it. Each page names the neighbourhood, the sittings, the price and the booking link in plain text.
The second step was structured data. Behind each page sits machine readable markup that states the offer like a database entry: what it is, when it runs, what it costs, where to book. Search engines and AI assistants do not have to interpret the page, they can simply read it.
The third step was answering the questions diners actually type. How long is the sitting, what is included in the drinks list, can a group of ten book. Every answered question is another search the page can win, and the long tail of those questions adds up to serious volume.
The fourth step was keeping the signals warm. Regular Google Business Profile updates, fresh photography and backlinks from food publishers all tell Google the offer is current and worth ranking. Search rewards momentum, and a page left to go stale slides.
What the numbers looked like as they grew
The headline figures, 52 percent more brunch clicks in six months and 492 percent growth on best bottomless brunch London, came from steady compounding rather than a single spike. Impressions climbed 54 percent to just under 200,000 as the pages picked up rankings across dozens of related searches, and clicks followed as positions moved from page two into the top results. All of it is measured in Temper's own Google Search Console, which means the numbers are Google's, not ours.
How to apply this to your own venue
Start by choosing the occasion you could genuinely own. It might be brunch, but it could equally be Sunday roast, private dining, pre theatre or a dog friendly garden. The test is simple: is there real search demand, and can you serve it better than the venues currently ranking?
Then check where you stand today. Google Search Console will show you every search your site already appears for. If you are sitting between positions eight and twenty five for an occasion search, you are one properly built page away from meaningful bookings.
Finally, build the page the way this one was built: named location, plain text offer, structured data, answered questions, and a booking link that works. Give it a season, keep the profile active alongside it, and measure the result in your own account.
