Case Study: How Temper Soho Grew Google Search Clicks by 425%

Temper Soho is one of London’s best known live fire restaurants. The food already did the talking, but its search visibility did not match its reputation, and high intent searches like bottomless brunch London were going to competitors. Here is exactly what we changed, and what happened to the numbers.

The starting point

Temper had strong brand searches, people looking for Temper by name, but weak visibility for the searches that fill tables midweek: bottomless brunch London, best steak Soho, live fire restaurant. Those are the searches where diners have not chosen a venue yet, which makes them the most valuable real estate on Google.

What we did

We rebuilt the foundations first: a full technical audit, faster pages, clean structured data and menus Google could actually read. We optimised the Google Business Profile properly, from categories and photos to a steady review cadence. Then we built pages around the searches that matter, including dedicated content for bottomless brunch, and targeted the exact phrases diners use when they are ready to book. Everything was tracked in Google Search Console from day one, in Temper’s own account.

The results

Google search clicks grew by 425%. Bottomless brunch search clicks grew by 52% in six months, with clicks from searches for best bottomless brunch London up 492%. Over 16 months the site earned 3.69m Google Search impressions and 212k organic clicks. All figures come from Google Search Console, verified July 2026, comparing the last six months with the six months before.

What this means for your venue

None of this relied on tricks. It is what happens when restaurant SEO is done properly and measured honestly: foundations, profile, content, reviews, all pulling in the same direction. If you want the same clarity on your own venue, book a free 15 minute strategy call and we will show you exactly where you stand and what it would take, tracked in your own Google account.