Case Study: How Temper Soho Grew Google Search Clicks by 425%

Temper Soho is one of London’s best known live fire restaurants. The food already did the talking, but its search visibility did not match its reputation, and high intent searches like bottomless brunch London were going to competitors. Here is exactly what we changed, and what happened to the numbers.

The starting point

Temper had strong brand searches, people looking for Temper by name, but weak visibility for the searches that fill tables midweek: bottomless brunch London, best steak Soho, live fire restaurant. Those are the searches where diners have not chosen a venue yet, which makes them the most valuable real estate on Google.

What we did

We rebuilt the foundations first: a full technical audit, faster pages, clean structured data and menus Google could actually read. We optimised the Google Business Profile properly, from categories and photos to a steady review cadence. Then we built pages around the searches that matter, including dedicated content for bottomless brunch, and targeted the exact phrases diners use when they are ready to book. Everything was tracked in Google Search Console from day one, in Temper’s own account.

The results

Google search clicks grew by 425%. Bottomless brunch search clicks grew by 52% in six months, with clicks from searches for best bottomless brunch London up 492%. Over 16 months the site earned 3.69m Google Search impressions and 212k organic clicks. All figures come from Google Search Console, verified July 2026, comparing the last six months with the six months before.

What this means for your venue

None of this relied on tricks. It is what happens when restaurant SEO is done properly and measured honestly: foundations, profile, content, reviews, all pulling in the same direction. If you want the same clarity on your own venue, book a free 15 minute strategy call and we will show you exactly where you stand and what it would take, tracked in your own Google account.

How the growth actually unfolded

Results like this do not arrive in one jump, and it is worth being honest about the shape of the curve. The first weeks went on foundations: the technical audit, page speed, structured data and making sure Google could read the menus properly. That work rarely shows in the numbers straight away, but everything later stands on it.

The next phase was building pages around the searches that matter, starting with bottomless brunch. Each page was written around the questions diners actually ask, marked up so machines could read the sittings, prices and booking links, and connected to the right venue. Rankings for those terms began moving within weeks of the pages going live.

From there the growth compounded. Better rankings earned more clicks, more clicks and fresh reviews strengthened the profile, and the profile lifted the rankings further. That loop is why the sixteen month totals, 3.69 million impressions and 212,000 organic clicks, dwarf what any single month delivered.

The three decisions that made the difference

Looking back, three choices did most of the work. The first was giving every valuable search its own page instead of hoping one menu page could rank for everything. Google rewards a page that exists for exactly what the diner typed.

The second was treating structured data as essential rather than optional. Machines that can read your sittings and prices with certainty will choose you over a competitor they have to guess about, and that increasingly includes the AI tools diners ask for recommendations.

The third was measuring everything in Temper's own Google Search Console rather than in an agency dashboard. When the client owns the data, the numbers cannot be dressed up, and every decision gets tested against real searches rather than opinion.

Brand searches and non brand searches, and why the difference matters

A restaurant with a strong reputation always gets brand clicks, people typing Temper into Google. Those bookings were coming anyway. The 425 percent growth story is about non brand searches, the diners who had not chosen a venue yet and typed bottomless brunch London or best steak Soho. Winning those searches is the difference between search traffic that flatters and search traffic that fills tables you would otherwise have empty. When you judge any SEO work, yours or an agency's, that is the split to ask about.

Questions owners ask about results like this

How long does it take to see movement? Technical fixes tend to show within a few weeks. Meaningful ranking growth on competitive searches usually takes three to six months, and it compounds from there. Anyone promising page one in a fortnight is selling something.

Would this work outside London? Yes. The method is the same anywhere diners search before they book: foundations, profile, dedicated pages, reviews. Competition levels change the timeline, not the approach.

What does this cost? It depends on your market and how many venues you run, and every engagement is measured in the client's own Google account so you can see exactly what you are getting for it.