A Hospitality Marketing Agency That Fills Venues

What a Hospitality Marketing Agency Should Actually Do

Hospitality marketing is its own discipline. A guest deciding where to eat tonight behaves nothing like someone buying a product online. They decide fast, usually on a phone, usually within a few miles of where they are standing, and they often do not know the name of the place they are about to book. That is why a general marketing agency so often struggles with a venue, and it is why we work in hospitality and nothing else.

We work across the whole sector

Restaurants are the core of what we do, but the same search led approach runs right across hospitality. We market bars and pubs that need their quiet midweek nights filled, hotel restaurants that need local diners rather than only residents, cafes that live or die on the morning trade, private rooms and clubs that sell on occasion, and venue groups where one brand has to work in six different neighbourhoods at once.

Occasions, not services

Guests never search for hospitality marketing. They search for bottomless brunch, a private dining room, Sunday lunch, a beer garden, somewhere for a birthday, somewhere open late. Each of those is a separate search with its own competition, and a venue that gives each one a proper page beats a venue with a single what is on page every time. Much of our work is simply turning a venue’s real offer into the searches people actually type.

Local before national

For most venues the Google Map Pack matters more than the website. The right category, accurate opening hours including bank holidays, photographs that show the room busy, and a reply under every review decide whether you are one of the three venues shown first. Our guide to getting into the Google Map Pack sets out how that is won.

Being the answer in AI search

A growing share of guests now ask ChatGPT or Google’s AI answers where to go. Those tools recommend venues whose details they can read and trust: a menu written as text rather than trapped in an image, an address and opening hours that match everywhere they appear, and reviews that are current. Getting named there is a direct consequence of getting the basics right.

Measured in covers

We separate people searching for your name from people searching for somewhere to go, and we report on the second group, because that is where new guests come from. Book a free 15 minute strategy call and we will show you which searches your venue is closest to winning.

Questions venues ask us

What does a hospitality marketing agency do? It markets venues rather than products: getting a restaurant, bar, pub or hotel found by guests who are choosing where to go, through search, Google Maps, Google Ads and paid social, and measuring the result in bookings and covers.

What types of venue do you work with? Restaurants, bars, pubs, hotel restaurants, cafes, private dining rooms, clubs and multi site groups. We are based in Chatham, Kent, and work across London and every major UK city.

How is hospitality marketing different from normal marketing? Guests decide quickly, locally and by occasion rather than by brand. That makes local search, Google Maps and occasion led pages far more important than they are for most businesses, and it makes reach on its own close to useless as a measure.

How quickly does hospitality marketing work? Paid campaigns can bring bookings within days. Google Business Profile improvements often show within weeks. Competitive organic rankings usually move within three to six months.