Every figure on this page is measured in the client’s own Google Search Console, and every one separates branded search from unbranded search. That distinction is the whole point. Branded searches are people typing the restaurant’s name because they already know it. Unbranded searches are people looking for a Turkish restaurant in London, a place to eat in Covent Garden, or somewhere to take a group on a Friday. Growing the second group is what restaurant SEO is actually for, and it is the only honest way to show that marketing created demand rather than counting demand that already existed.
The Mantl came to us with very little traffic from people who were not already searching for the restaurant by name. We rebuilt the search strategy around commercially useful discovery terms, including Turkish restaurant searches, halal dining and location led searches, combining on page SEO, site improvements, content expansion and link building. In July 2025 total organic traffic was 264 percent higher than the pre SEO comparison period, and unbranded search traffic had increased 20x, a 1,900 percent increase in the first 11 months. By the February 2026 analysis The Mantl was on page one for every primary target search term, clicks from searches containing the word best had grown 139 percent, and best Turkish restaurant London alone had gone from 100 to 204 clicks while its average position improved from 7.9 to 4.5.
Website migrations routinely destroy search visibility when URLs, redirects and location architecture are handled badly. The Black Penny migration went live on 9 February 2026. Comparing average clicks per day before and after, and removing a two week transition period while Google processed the new URLs, organic unbranded clicks per day increased 66 percent across the site. Covent Garden grew 77 percent, South Bank 133 percent and Sloane Square 368 percent, while total unbranded clicks per day across organic search and Maps rose 25 percent. The homepage lost 76 percent of its unbranded clicks, which was the intended architectural shift: Google began sending local restaurant searches to the correct venue pages instead of a generic homepage.
temper had a harder problem: fewer people were searching for the restaurant by name at all. Across the three month comparison branded traffic fell by roughly 6,500 visits, about 13 percent. Non brand organic traffic grew by more than 65 percent over the same period, adding approximately 1,550 visits, including commercially relevant searches such as Taco Tuesday London, Covent Garden restaurants and pre theatre menu Covent Garden. A restaurant can lose brand demand while its SEO is working, and separating the two is the only way to see it.
Three different problems, one method: understand which searches carry booking intent, build or fix the pages that deserve to win them, make those pages readable to search engines and AI assistants, and measure the outcome in the client’s own data. We make no claims here about bookings, revenue or return on investment, because these figures measure search visibility and discovery. Book a free 15 minute call if you would like the same analysis run on your venue.
How do you measure restaurant SEO results? Every figure on this page comes from the client's own Google Search Console, not an agency dashboard, and branded searches are separated from unbranded ones. Branded searches are people typing the restaurant name because they already know it. Unbranded searches are people looking for somewhere to eat who have never heard of you, which is the growth that actually matters.
What is the difference between branded and unbranded search? Branded search is someone typing your restaurant name. Unbranded, or non brand, search is someone typing what they want, such as best bottomless brunch in London or Turkish restaurant Mayfair. Agencies that report total traffic can look successful when a venue simply becomes more famous. Reporting unbranded growth separately is the honest measure of whether marketing is working.
What results have you achieved for restaurants? The Mantl grew unbranded search traffic 20 times over, a 1,900 percent increase in the first eleven months. The Black Penny saw a 66 percent increase in organic unbranded clicks per day after a multi location website migration. temper in Soho grew non brand organic traffic by 65 percent while branded demand was falling, and across sixteen months that account earned 3.69 million impressions and 212,000 organic clicks.
How long did these results take? The Mantl figure covers the first eleven months of work. The temper figures cover sixteen months. In our experience technical improvements show within weeks, competitive rankings move within three to six months, and the compounding growth follows after that.
Can you share the underlying data? Yes. Every number quoted here can be shown as a screenshot from the client's own Google Search Console on request. If an agency cannot show you results inside a client's own account, treat the numbers with caution.
