Marketing for Restaurant Groups

How Multi Site Restaurant Groups Win Local Search

The single most common problem we see in groups is a website that treats locations as an afterthought. One page listing six addresses, or a dropdown that loads the same content with a different postcode at the top. Google has nothing to rank for the neighbourhood searches that actually fill each room, so the brand name works and nothing else does.

A page per site, written like it means it

Every location needs its own page, named for its neighbourhood, with its own address, hours, menu text, photographs and the things that are true of that site and not the others: the private dining room, the terrace, the parking, the pre theatre menu. Pages that are the same text with the town swapped are the thing to avoid, because they compete with each other and none of them wins.

A profile per site, managed properly

Each location needs its own Google Business Profile, correctly categorised, with hours that are right for that site including bank holidays, photographs that are current for that room, and reviews answered by someone who knows that site. At five or ten locations this is a real job, and it is usually the job with the highest return in the whole group.

Brand and non brand, separated

Group reporting usually hides the problem. Total traffic looks healthy because the brand name is strong, while the searches that bring new guests to the quietest site are flat. We split branded from unbranded search for every location, so you can see which rooms are genuinely being discovered and which are living off the name.

Budget follows the gap, not the average

One site in a group is almost always carrying the others and one is almost always struggling. Paid budget set per location, aimed at the sites with the softest local demand, does more than the same money spread evenly across a brand campaign.

Be the answer in AI search

When someone asks ChatGPT or Google’s AI answers where to eat in a particular area, it answers with venues, not brands. A group whose locations each have readable, specific, consistent information gets named site by site. A group with one generic page does not get named at all.

Measured per site

We report location by location, in your own Google accounts. Book a free 15 minute strategy call and we will show you which of your sites is furthest from the demand sitting on its doorstep.

Questions venues ask us

How many locations do you work with? We work with groups from two sites upwards. The approach is the same at any size, but the gains tend to be largest where several locations are currently sharing one page or one Google profile.

Will location pages compete with each other? Not if they are genuinely different. Each page should be written for its own neighbourhood, with its own address, hours, menu text and the details that are true only of that site. Pages that are the same text with the town swapped do compete, which is exactly what we fix.

Can you manage Google Business Profiles for every site? Yes. Categories, hours, photographs, posts and review replies, kept consistent across the group while staying accurate for each individual room.

How do you report on a group? Site by site, with branded and unbranded search separated, so you can see which locations are being discovered by new guests rather than found by people who already knew the brand.